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141.
Global marketing -- handbook of by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Infinity Books 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

142.
Financial Services Marketing / Tina Harrison by
Material type: Text Text
Language: English
Publication details: England : Pearson Education, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.10688 HAR.

143.
Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text
Language: English
Publication details: Reading, MA : Addison-Wesley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 LEH.M.

144.
Sales management : in the Indian perspective / Vaswar Das Gupta by
Edition: Eastern Economy ed.
Material type: Text Text
Language: English
Publication details: Prentice-Hall, New Delhi : 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.81 GUP.S, ...

145.
Strike that Deal : making a successful sale. Rajeev Sethi & E.A. Michigan by
Material type: Text Text
Language: English
Publication details: New Delhi : Infinity, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 RAJ.S.

146.
Cooperative Marketing in India and Abroad / L.P. Singh. by
Material type: Text Text
Publication details: Mumbai, India : Himalaya, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SIN.C.

147.
Business Marketing (Industrial Marketing) / Francis Cherunilam by
Edition: Millennium ed.
Material type: Text Text
Publication details: Hyderabad Himalaya 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CHE.

148.
Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler. by
Material type: Text Text
Language: English
Publication details: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.2 HAR.V.

149.
Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis by
Material type: Text Text
Language: English
Publication details: Chennai AIPD 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HOY.

150.
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 CHE.C.

151.
Marketing Best Practices / Michael R. Czinkota [and others]. by Series: Dryden Press series in marketing
Material type: Text Text
Publication details: New York : Dryden Press, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CZI.

152.
Strategic Marketing for the digital Age : grow your business with online and digital technology / Bill Bishop. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800285 BIS.

153.
The marketing research project manual / Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati : South-Western College Pub., c1999
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 JAR.M.

154.
The Silk Road to International Marketing : profit and passion in global business / Tim Ambler and Chris Styles. by
Material type: Text Text
Language: English
Publication details: London : Financial Times Prentice Hall, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 AMB.

155.
Secrets of Power Marketing / Peter Urs Bender & George Torok. by
Material type: Text Text
Language: English
Publication details: Toronto ; New York, N.Y. : Stoddart, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BEN.

156.
Kotler on marketing -- how to create, win, and dominate markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

157.
Services Management : an integrated approach / edited by Bart Van Looy, Roland Van Dierdonck, Paul Gemmel. by
Material type: Text Text
Language: English
Publication details: London : Financial Times Pitman Publishing, 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'12 LOO.S.

158.
International trade and export management / Francis Cherunilam by
Material type: Text Text
Publication details: Hyderabad Himalaya 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382..6 CHE.

159.
Logistics management and world seaborne trade / Krishnaveni Muthiah by
Material type: Text Text
Publication details: HYDERABAD HPH 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.17 KRI.L.

160.
Government budgeting: principles & practice / C.N. Sundarsanan by
Material type: Text Text
Publication details: Chennai Sri Sudharshan 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 350.722 SUD, ...

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