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Online Public Access Catalogue

Marketing Best Practices / Michael R. Czinkota [and others].

By: Czinkota, Michael RMaterial type: TextTextSeries: Dryden Press series in marketingPublisher: New York : Dryden Press, 2000Description: xxvii, 657 pages : illustrations ; 29 cmISBN: 0030211093Subject(s): MarketingDDC classification: 658.8
Contents:
Introduction to marketing -- The marketing environment and social responsibility -- International marketing -- Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Market segmentation and target markets -- Product decisions and marketing's role in new product development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales management -- Pricing strategies and determination -- Marketing on the Internet.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 CZI (Browse shelf) Available 29834

Introduction to marketing --
The marketing environment and social responsibility --
International marketing --
Marketing research and information systems --
Consumer behavior --
Business-to-business marketing --
Market segmentation and target markets --
Product decisions and marketing's role in new product development --
Services marketing --
Marketing channels and distribution --
Retailing and wholesaling --
Integrated marketing communications: advertising, promotions, and other tools --
Personal selling and sales management --
Pricing strategies and determination --
Marketing on the Internet.

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