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101.
Strategic marketing management: concepts and cases an indian context / by
Material type: Text Text
Language: English
Publication details: New Delhi Global Business Press 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KHU.

102.
Services marketing: the Indian context / R. Srinivasan by Series: Eastern economy edition
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.800954 SRI, ...

103.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

104.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Press, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4012091724 KHA.

105.
Total quality in marketing / by William C. Johnson, Richard J. Chvala. by Series: Encyclopaedia of Total Quality Management Series
Material type: Text Text
Language: English
Publication details: New Delhi : Vanity Books International, c1996
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JOH.

106.
Marketing management / Rajan Saxena by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2016
Availability: Not available: Institute of Public Enterprise, Library: Lost (1).

107.
Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill/Irwin, ©2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WAL.

108.
Marketing management : Indian context, global perspective / V. S. Ramaswamy, S. Namakumari, by
Edition: Sixth Edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 RAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

109.
Marketing management / Rajan Saxena. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAX, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

110.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

111.
Marketing management : an Asian perspective / Philip Kotler(etal) by
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 KOT.

112.
Management control in Marketing/ R. M. S. Wilson by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Heinemann, 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 WIL.

113.
Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall India, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAH, ...

114.
Strategic market management / David A. Aaker and Christine Moorman by
Edition: Eleventh edition.
Material type: Text Text
Language: English
Publication details: New Delhi : John Wiley, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ...

115.
Marketing management / Jayasankar Ramanathan by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

116.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, 2021.
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

117.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUL.

118.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al., by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

119.
Strategic marketing : text and cases : the Indian perspective / S. Shajahan by
Material type: Text Text
Publication details: New Delhi : Viva Books Pvt. Ltd., 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...

120.
Strategic market management / David A. Aaker, Christine Moorman by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt Ltd. ; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 AAK, ...

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