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Basic Marketing : Concepts, Decisions, and Strategies by Edward W. Cundiff and Richard R. Still.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Englewood Cliffs, N.J., Prentice-Hall [1971]Edition: 2d edDescription: xi, 627 p. illus. 24 cmISBN:
  • 0130626384
Subject(s): DDC classification:
  • 658.8 CUN
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 CUN (Browse shelf(Opens below)) Available 000353

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

Includes bibliographical references.

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