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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India : Prentice Hall, 2011.Edition: 7th edDescription: xxii, 683 p. : ill., map ; 25 cmISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 658.8 LOV
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Includes bibliographical references and indexes.

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