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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : col. illISBN: - 9780324320879 (pbk.)
- 0324320876 (pbk.)
- 658.83 ZIK.E
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.83 ZIK.E (Browse shelf(Opens below)) | Available | 41465 |
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| 658.83 PAR.M Marketing Research / | 658.83 WIL Marketing research: delivery customer insight/ | 658.83 ZIK Exploring Marketing Research / | 658.83 ZIK.E Essentials of marketing research / | 658.834 BAB Consumer behavior / | 658.834 HAR Understanding and meeting consumerism's challenges : reprints of selected articles / | 658.834 KAR.C Consumer Behavior : science and practice / |
Includes bibliographical references (p. 405-410) and index.
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