Advertising and promotions - An IMC perspective / Kruti Shah

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Material type: Text

TextLanguage: English Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009Description: xxx,987 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 SHA.A (Browse shelf(Opens below))	Available		38663
Books	Institute of Public Enterprise, Library S Campus	659.1 SHA.A (Browse shelf(Opens below))	Available		38664

Includes statistical table.

Includes Appendix and Index.

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