Service Management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

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TextPublication details: Boston : McGraw-Hill/Irwin, 2006.Edition: 5th edDescription: xiv, 605 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.802 FIT (Browse shelf(Opens below))	Available		36488
Books	Institute of Public Enterprise, Library S Campus	658.802 FIT (Browse shelf(Opens below))	Available		36487

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Previous	658.800954 SRI Services marketing: the Indian context /	658.802 CAP Essentials of managing marketing /	658.802 CHA Inbound content : a step-by-step guide to doing content marketing the inbound way /	658.802 FIT Service Management : operations, strategy, and information technology /	658.802 FIT Service Management : operations, strategy, and information technology /	658.802 GRE Green marketing and sustainable development /	658.802 HOL Principles of strategic communication /	Next

Includes bibliographical references and indexes.

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