Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Material type: TextLanguage: English Publisher: New Delhi Pearson 2009Edition: 13th edDescription: 647pISBN: 978-81-317-1683-0Subject(s): Internet marketing | Marketing -- Management | Consumer behavior | MarketingDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library O U Campus | 658.8 KOT (Browse shelf) | Available | 38484 | |
Books | Institute of Public Enterprise, Library | Available | 38482 | ||
Books | Institute of Public Enterprise, Library | Available | 38483 |
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658.8 KAP Modern purchasing: principles and practices / | 658.8 KEE Multinational marketing management / | 658.8 KHU Strategic marketing management: | 658.8 KOT Marketing management a south Asian perspective / | 658.8 KOT Marketing for nonprofit organizations / | 658.8 KOT Marketing for nonprofit organizations / | 658.8 KOT Principles of Marketing / |
Includes index
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