Marketing management a south Asian perspective / (Record no. 411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200241Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-1683-0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management a south Asian perspective / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Form subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | O U Campus | 08/08/2014 | 2014-08-08 | 658.8 KOT | 38484 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/08/2014 | 2014-08-08 | 38482 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 08/08/2014 | 2014-08-08 | 38483 | 06/08/2020 | Books |