Kotler, Philip
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha - 13th ed. - New Delhi Pearson 2009 - 647p
Includes index
978-81-317-1683-0
Internet marketing
Marketing--Management
Consumer behavior
Marketing
658.8 / KOT
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha - 13th ed. - New Delhi Pearson 2009 - 647p
Includes index
978-81-317-1683-0
Internet marketing
Marketing--Management
Consumer behavior
Marketing
658.8 / KOT