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Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.

By:

De Chernatony, Leslie, 1953-

Contributor(s):

Material type: Text

Text

TextLanguage: English Series: CIM professionalPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p. : illISBN:

0750622407

Subject(s):

DDC classification:

658.8'27 CHE.C

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'27 CHE.C (Browse shelf(Opens below))	Available		29831

Rev. ed. of: Creating powerful brands. 1992.

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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