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Building Strong Brands / David A. Aaker.

By: Aaker, David AMaterial type: Text

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'27 AAK.B (Browse shelf)	Available		29150

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Previous	658.8'12 GIT.C Customer Satisfaction is Worthless, Customer Loyalty is Priceless : how to make customers love you, keep them coming back and tell everyone they know /	658.8'12 KAT How to turn customer service into customer sales/	658.8'12 LOO.S Services Management : an integrated approach /	658.8'27 AAK.B Building Strong Brands /	658.8'27 AAK.M Managing brand equity : capitalizing on the value of a brand name /	658.8'27 CHE.C Creating Powerful Brands in Consumer, Service, and Industrial Markets /	658.8'27 RIC.G Global brand intergrity management /	Next

Includes bibliographical references and index.

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