Adding Value to Marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

By:

Doyle, David P

Material type: Text

TextPublication details: London : Kogan Page, 1998.Description: vii, 200 pages ; 23 cmISBN:

0749421754

Other title:

Role of marketing in today's profit-driven organization

Subject(s):

DDC classification:

658.8 DOY

Summary: Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 DOY (Browse shelf(Opens below))	Available		29041

Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.

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Adding Value to Marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

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