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Adding Value to Marketing : (Record no. 3567)

MARC details
000 -LEADER
fixed length control field	00770nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0749421754
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	DOY
100 ## - MAIN ENTRY--AUTHOR NAME
Author name	Doyle, David P.
245 #0 - TITLE STATEMENT
Title	Adding Value to Marketing :
Sub Title	the role of marketing in today's profit-driven organization /
Statement of responsibility, etc	David P. Doyle.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Role of marketing in today's profit-driven organization
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	London :
Name of publisher	Kogan Page,
Year of publication	1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	vii, 200 pages ;
Dimensions	23 cm
520 ## - SUMMARY, ETC.
Summary, etc	Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing
General subdivision	Costs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Marketing
General subdivision	Cout
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Bill Date	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	10/24/2006	Allied Pub	2000-04-29	658.8 DOY	29041	06/08/2020	Books

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