Adding Value to Marketing : the role of marketing in today's profit-driven organization /
Doyle, David P.
Adding Value to Marketing : the role of marketing in today's profit-driven organization / Role of marketing in today's profit-driven organization David P. Doyle. - London : Kogan Page, 1998. - vii, 200 pages ; 23 cm
Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
0749421754
Marketing--Management.
Marketing--Costs.
Marketing --Cout
658.8 / DOY
Adding Value to Marketing : the role of marketing in today's profit-driven organization / Role of marketing in today's profit-driven organization David P. Doyle. - London : Kogan Page, 1998. - vii, 200 pages ; 23 cm
Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
0749421754
Marketing--Management.
Marketing--Costs.
Marketing --Cout
658.8 / DOY
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