Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : SAGE Publications India, c2014.Description: xxii, 497 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	Reference	658.83 CLO (Browse shelf(Opens below))	Available (Restricted Access)		49461

Previous		No cover image available	No cover image available					Next
Previous	658.812 JOH Service operations management : improving service delivery /	658.816 HAR.P Pricing for profit : a Harvard business review reprint series /	658.818 HAR.F Forecasting /	658.83 CLO Essentials of marketing research : putting research into practice /	658.83 DOL Market segmentation analysis : understanding it, doing it, and making it useful /	658.83 MAL.M Marketing research : an applied orientation /	658.83 MAL.M Marketing research : an applied orientation /	Next

Includes bibliographical references (p. 468-480) and index.

There are no comments on this title.

to post a comment.

You are Visitor Number