Essentials of marketing research : (Record no. 23733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412991308 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1412991307 (pbk.) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CLO |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| Sub Title | putting research into practice / |
| Statement of responsibility, etc | Kenneth E. Clow, Karen E. James. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | SAGE Publications India, |
| Year of publication | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 497 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 468-480) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | James, Karen E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 03/06/2025 | Atlantic Publishers | 16681.96 | 03-03-2025 | 658.83 CLO | 49461 | 03/06/2025 | Books |
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