Essentials of marketing research : putting research into practice /

Clow, Kenneth E.

Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. - New Delhi : SAGE Publications India, c2014. - xxii, 497 p. : ill. ; 25 cm.

Includes bibliographical references (p. 468-480) and index.

9781412991308 (pbk.) 1412991307 (pbk.)


Marketing research.

658.83 / CLO

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