Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
Material type: TextPublisher: Chennai: Pearson india education services, 2017Edition: 5th edDescription: xvii; 954 pISBN: 9781292103150Subject(s): Marketing research | Marketing research -- Methodology | MarktonderzoekDDC classification: 658.83 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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e-Books | Institute of Public Enterprise, Library | 658.83 MAL (Browse shelf) | Available | EB72 |
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658.83 HAI Marketing research : In a digital information environment / | 658.83 KAP Consumer behaviour : Text and cases / | 658.83 MAL Marketing research : An applied orientation / | 658.83 MAL Marketing research : an applied approach / | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 RAM Consumer behavior / | 658.8342 SCH Consumer behavior / |
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