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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

By: Material type: TextTextPublication details: Chennai: Pearson india education service, 2010.Edition: 3rd edDescription: xv; 405 pISBN:
  • 9780137058297
Subject(s): DDC classification:
  • 658.83 BEN
Online resources:
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Item type Current library Call number Status Date due Barcode
e-Books Institute of Public Enterprise, Library 658.83 BEN (Browse shelf(Opens below)) Available EB71

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