Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type: TextPublisher: Chennai: Pearson india education services, 2018Edition: 8th edDescription: xxi;810 pISBN: 9789332587687Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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e-Books | Institute of Public Enterprise, Library | 658.8 LOV (Browse shelf) | Available | EB67 |
Browsing Institute of Public Enterprise, Library shelves Close shelf browser
658.8 GUP Digital marketing / | 658.8 HAV Business Marketing : Text and case / | 658.8 HAV Sales and distribution management : Text and cases / | 658.8 LOV Services marketing : people, technology, strategy / | 658.8 NAR Services marketing : Text and cases / | 658.8 STI Sales and distribution management : Decisions, strategies and cases / | 658.802 KOT Marketing management : an Asian perspective / |
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