Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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TextPublication details: Chennai: Person india education services, 2013.Edition: 4th editionDescription: 547 pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.827 KEL (Browse shelf(Opens below))	Available		EB66

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Previous	658.8 STI Sales and distribution management : Decisions, strategies and cases /	658.802 KOT Marketing management : an Asian perspective /	658.802 WAL Marketing strategy : A decision-focused approach /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.83 BEN Marketing metrics : the definitive guide to measuring marketing performance /	658.83 HAI Marketing research : In a digital information environment /	658.83 KAP Consumer behaviour : Text and cases /	Next

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