Marketing management / Rajan Saxena.
Material type:
TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill, 2020Edition: 6th edDescription: xxxvii, 746 pages : color illustrations ; 24 cmISBN: 9789389538335Subject(s): Marketing -- Management | Marketing -- Management. -- India | IndiaDDC classification: 658.8
Contents:
Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SAX (Browse shelf) | Available | 45963 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SAX (Browse shelf) | Available | 45962 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SAX (Browse shelf) | Checked out | 04/03/2024 | 45367 |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SAX (Browse shelf) | Checked out | 04/19/2021 | 45368 |
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| 658.8 SAR Political marketing:the indian experience / | 658.8 SAR How to do linkedin marketing / Mohd. Sarfaraz | 658.8 SAX Marketing management / | 658.8 SAX Marketing management / | 658.8 SAX Marketing management / | 658.8 SAX Marketing management / | 658.8 SAX Marketing management / |
Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.
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