Marketing management / (Record no. 20647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789389538335 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Rajan Saxena. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw-Hill, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 746 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Indian markets: environment, structure, forces and measurement --<br/>Part 2 Assembling marketing mix for Indian markets --<br/>Part 3 Marketing strategy and organization for evolving Indian market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| Geographic subdivision | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/08/2020 | The Books Syndicate | 02-11-2020 | 658.8 SAX | 45367 | 12/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/08/2020 | The Books Syndicate | 02-11-2020 | 658.8 SAX | 45368 | 12/08/2020 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/20/2022 | Overseas Press India | 29.01.2022 | 658.8 SAX | 45963 | 02/20/2022 | Books | 850.00 | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/20/2022 | Overseas Press India | 29.01.2022 | 658.8 SAX | 45962 | 02/20/2022 | Books | 850.00 |