Saxena, Rajan
Marketing management / Rajan Saxena. - 6th ed. - New Delhi : Tata McGraw-Hill, 2020. - xxxvii, 746 pages : color illustrations ; 24 cm
Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.
9789389538335
Marketing --Management.
Marketing --Management. --India
India.
658.8 / SAX
Marketing management / Rajan Saxena. - 6th ed. - New Delhi : Tata McGraw-Hill, 2020. - xxxvii, 746 pages : color illustrations ; 24 cm
Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.
9789389538335
Marketing --Management.
Marketing --Management. --India
India.
658.8 / SAX