Marketing management / Rajan Saxena.

By:

Saxena, Rajan

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, 2020.Edition: 6th edDescription: xxxvii, 746 pages : color illustrations ; 24 cmISBN:

9789389538335

Subject(s):

DDC classification:

658.8 SAX

Contents:

Part I Indian markets: environment, structure, forces and measurement -- Part 2 Assembling marketing mix for Indian markets -- Part 3 Marketing strategy and organization for evolving Indian market.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 SAX (Browse shelf(Opens below))	Available		45963
Books	Institute of Public Enterprise, Library S Campus	658.8 SAX (Browse shelf(Opens below))	Available		45962
Books	Institute of Public Enterprise, Library S Campus	658.8 SAX (Browse shelf(Opens below))	Checked out	04/03/2024	45367
Books	Institute of Public Enterprise, Library S Campus	658.8 SAX (Browse shelf(Opens below))	Checked out	04/19/2021	45368

Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.

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Marketing management / Rajan Saxena.

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