Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

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Material type: Text

TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 743 p. : ill., map ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	38974
Books	Institute of Public Enterprise, Library		MARKT.MM	Available	38679
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	38632
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	38633
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	37408
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	37344
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	31295
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	31293
Books	Institute of Public Enterprise, Library		MARKT.MM	Available	31292
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM	Available	31294
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM1	Available	35217
Books	Institute of Public Enterprise, Library S Campus	658.8 ZEI (Browse shelf(Opens below))	MARKT.MM1	Available	31296

Includes bibliographical references and index.

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