Zeithaml, valarie a.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit - 6th & 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 743 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
9780070660076 0072961945 (alk. paper)
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit - 6th & 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 743 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
9780070660076 0072961945 (alk. paper)
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZEI