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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, valarie a | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th & 4th ed.Material type: Text Text Language: English Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: (12).

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th edition.Material type: Text Text Publisher: Chennai McGraw Hill 2019Availability: Items available for loan: Call number: 658.8 ZEI (2).

3.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: Seventh edition.Material type: Text Text Language: English Publisher: Chennai : McGraw Hill Education India Pvt. Ltd., 2019Availability: Items available for loan: Call number: 658.8 ZEI (2).