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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 743 p. : ill., map ; 27 cmISBN:
  • 9780070660076
  • 0072961945 (alk. paper)
Subject(s): DDC classification:
  • 658.8 ZEI
Online resources:
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Includes bibliographical references and index.

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