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1.
Tools and weapons : the promise and the peril of the digital age / Brad Smith [and] Carol Ann Browne by
Material type: Text Text
Language: English
Publication details: London: Hodder & Stoughton, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 303.483 SMI.

2.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher by
Material type: Text Text
Language: English
Publication details: New Delhi ; Cengage Learning. 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.872 BAR, ...

3.
Influence : How social media influencers are shaping our digital future / Sara McCorquodale. by
Material type: Text Text
Language: English
Publication details: London ; New York : Bloomsbury Business, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872019 McC.

4.
Instagram marketing : the guide book for using photos on Instagram to gain millions of followers quickly and to skyrocket your business (influencer and social media marketing) David J. Green by
Material type: Text Text
Language: English
Publication details: India : Newstone Publishing, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GRE.

5.
Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN.

6.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ...

7.
Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ...

8.
Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar. by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, IBM Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.23 GAN.

9.
Social media for academics / Mark Carrigan. by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 CAR.

10.
Social media : a critical introduction / Christian Fuchs. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 FUC.

11.
Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books by
Material type: Text Text
Language: English
Publication details: New Delhi ; Goldink Books, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GOL.

12.
What privacy means: why it matters and how we can protect it / Siddharth Sonkar, Foreword by B.N. Srikrishna by
Material type: Text Text
Publication details: India ; Hachette Book Publishing, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.2310 SON.

13.
Social media intelligence / Wendy W. Moe,; David A. Schweidel, by
Material type: Text Text
Publication details: Cambridge : Cambridge University Press, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE.

14.
Corporate social responsibility is not public relations : how to put CSR at the heart of your company and maximize the business benefits / Sangeeta Waldron. by
Material type: Text Text
Publication details: London, UK, 2021 Jaico Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.408 WAL.

15.
The global #MeToo movement : how social media propelled a historic movement and the law responded / edited by David Benjamin Oppenheimer, Ann M. Noel by
Material type: Text Text
Publication details: Washington, D.C., Full Court Press, an imprint of Fastcase, Inc., 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 303.484 THE.

16.
The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten. by
Edition: 1st ed..
Material type: Text Text
Language: English
Publication details: Los Angeles : SAGE Reference , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 THE.

17.
Don't forward that text : separating myths from history on social media/ Amit Schandillia with a foreword Devdutt Pattanaik by
Material type: Text Text
Language: English
Publication details: Gurugram, Haryana : HarperCollins Publishers India, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.23 SCH.

18.
Broken code : inside facebook and the fight to expose its toxic secrets/ Jeff Horwitz. by
Material type: Text Text
Language: English
Publication details: London: Penguin random house: 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.30285 HOR.

19.
Digital marketing/ Oliver Maxwell. by
Material type: Text Text
Language: English
Publication details: Wilmington: Kaufman press, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 MAX.

20.
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. by
Edition: Rev. and updated
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

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