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	1.	Electronic commerce - A managerial perspective / Efraim Turban [and] Jae Lee [and] David King [and] H. Michael Chung by Turban, Efraim Lee, Jae King, David Chung, H. Michael Material type: Text Language: English Publication details: Asia : Pearson Education Asia , 2001 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 1.64404 TUR.E. Place hold Add to cart (remove)
	2.	Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950- Material type: Text Publication details: New Delhi : Sage Publications, c2004 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 TEL.E. Place hold Add to cart (remove)
	3.	Darwin's brands : adapting for success / Anand Halve. by Halve, Anand Bhaskar, 1955- Material type: Text Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D. Place hold Add to cart (remove)
	4.	The innovator's method : bringing the lean startup into your organization / Nathan Furr, Jeff Dyer. by Furr, Nathan R Dyer, Jeff Material type: Text Publication details: Boston : Harvard Business Review Press 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 FUR.I. Place hold Add to cart (remove)
	5.	Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar by Ramesh Kumar, S Material type: Text Language: English Publication details: Delhi : Pearson Education, 2008 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.C. Not available: Institute of Public Enterprise, Library: Checked out (1). Place hold Add to cart (remove)
	6.	Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area by Tripathi,Durgesh Material type: Text Language: English Publication details: New Delhi : Manak Publications Pvt.Ltd., 2016 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 DUR.A. Place hold Add to cart (remove)
	7.	We are like that only : understanding the logic of consumer India Rama Bijapurkar by Bijapurkar, Rama Material type: Text Language: English Publication details: New Delhi : Penguin Books, 2007 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 339.470954 BIJ. Place hold Add to cart (remove)
	8.	Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij by De Mooij, Marieke Edition: 3rd edition Material type: Text Language: English Publication details: New Delhi : SAGE Publications, 2019 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8342 DEM, ... Lists: New Arrivals - February 1st to 29th 2024. Place hold Add to cart (remove)
	9.	The lean startup : how constant innovation creates radically successful businesses / Eric Ries by Ries, Eric Material type: Text Language: English Publication details: London ; New York : Portfolio Penguin, 2011 Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.11 RIE, ... Lists: New Arrivals - February 1st to 28th 2023. Place hold Add to cart (remove)
	10.	The Howard -Sheth theory of buyer behavior / Jagdish N Sheth by Sheth, Jagdish N Material type: Text Language: English Publication details: New Delhi : Wiley, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.834 SHE, ... Place hold Add to cart (remove)
	11.	Experimentation works : the surprising power of business experiments / Stefan H. Thomke. by Thomke, Stefan H Material type: Text Publication details: Boston, Massachusetts : Harvard Business Review Press, 2020 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 THO. Lists: New Arrival - May 2022. Place hold Add to cart (remove)
	12.	Social media intelligence / Wendy W. Moe,; David A. Schweidel, by Moe, Wendy Schweidel, David A, 1981- Material type: Text Publication details: Cambridge : Cambridge University Press, 2014 Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE. Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	13.	No cover image available Small towns consumers buying behaviour towards online stores in Rayalaseema region of Andhra Pradesh / T. Mahesh Babu by Mahesh Babu, T S K Institute of Management Material type: Text Publication details: Sri Krishnadevaraya University S K Institute of Management 2019 Dissertation note: Doctor of Philosophy in Management Studies Ph D Sri Krishnadevaraya University 2019. Availability: Items available for reference: Institute of Public Enterprise, Library: Not for loan (1). Add to cart (remove)

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