Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P.
Material type: TextLanguage: English Publisher: Hyderabad : Icfai Books, ©2009Description: v, 211 pages : illustrations, map ; 26 cmISBN: 9788131422120Subject(s): Export marketing -- Case studies | Strategic planning -- Case studies | Export marketingDDC classification: 001.432
Contents:
section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 001.432 ICF (Browse shelf) | Available | 34983 |
section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.
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