000 -LEADER |
fixed length control field |
00885nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9788131422120 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
001.432 |
Item number |
ICF |
100 ## - MAIN ENTRY--AUTHOR NAME |
Author name |
ICFAI |
245 #0 - TITLE STATEMENT |
Title |
Case studies on international marketing / |
Statement of responsibility, etc |
edited by Doris Rajakumari John, Florence Nightingale P. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Hyderabad : |
Name of publisher |
Icfai Books, |
Year of publication |
©2009. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
v, 211 pages : |
Other physical details |
illustrations, map ; |
Dimensions |
26 cm |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
section 1. International marketing environment --<br/>section 2. International business strategies --<br/>section 3. Market entry strategies --<br/>section 4. Market coverage strategies --<br/>section 5. International promotion --<br/>section 6. Business ethics. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Export marketing |
General subdivision |
Case studies. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Strategic planning |
General subdivision |
Case studies. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Export marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Author 2/ Editor |
John, Doris Rajakumari |
700 ## - ADDED ENTRY--PERSONAL NAME |
Author 2/ Editor |
Florence, Nightingale P. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |