ICFAI
Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P. - Hyderabad : Icfai Books, ©2009. - v, 211 pages : illustrations, map ; 26 cm
section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.
9788131422120
Export marketing --Case studies.
Strategic planning --Case studies.
Export marketing.
001.432 / ICF
Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P. - Hyderabad : Icfai Books, ©2009. - v, 211 pages : illustrations, map ; 26 cm
section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.
9788131422120
Export marketing --Case studies.
Strategic planning --Case studies.
Export marketing.
001.432 / ICF