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Online Public Access Catalogue

Service Marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

By: Rust, Roland TContributor(s): Zahorik, Anthony J | Keiningham, Timothy LMaterial type: TextTextPublisher: New York : HarperCollins College Publishers, c1996Description: xx, 508 p. : ill. ; 24 cmISBN: 0321055918Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 RUS (Browse shelf) Available 28472

Includes bibliographical references and index.

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