| 000 -LEADER |
|---|
| fixed length control field |
00594pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0321055918 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
RUS |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Rust, Roland T. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Service Marketing / |
| Statement of responsibility, etc |
Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
HarperCollins College Publishers, |
| Year of publication |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xx, 508 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer services. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Zahorik, Anthony J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Keiningham, Timothy L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
