Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn.
Material type:
TextSeries: Market research in practice seriesPublisher: London ; Sterling, VA : Kogan Page, 2004Edition: 4th edDescription: xiv, 226 pISBN: 0749443219Subject(s): Marketing research | Decision making | Strategic planning | Success in businessDDC classification: 658.8
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 BIR.E (Browse shelf) | Available | 31988 |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
There are no comments on this title.