| 000 -LEADER |
|---|
| fixed length control field |
01010nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749443219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BIR.E |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Birn, Robin J. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Effective Use of Market Research : |
| Sub Title |
how to drive and focus better busniess decisions / |
| Statement of responsibility, etc |
Robin J. Birn. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; Sterling, VA : |
| Name of publisher |
Kogan Page, |
| Year of publication |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiv, 226 p. ; |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Market research in practice series. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Success in business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
