Influence : How social media influencers are shaping our digital future / Sara McCorquodale.
Material type:
TextLanguage: English Publisher: London ; New York : Bloomsbury Business, 2020Description: xi, 208 pages ; 24 cmISBN: 9781472971913Subject(s): Internet marketing -- Psychological aspects | Influence (Psychology) | Social mediaDDC classification: 658.872019
Contents:
What is an influencer? --
How did they do it? --
The business of influence: monetizing the industry --
Myspace, Facebook and YouTube: defining digital with UGC --
Twitter and breakdown of the authoritative media --
Instagram and a very millennial rebellion --
Individualism and the niche community --
A problematic industry --
The future of digital influence.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.872019 McC (Browse shelf) | Available | 44479 |
Includes index.
What is an influencer? --
How did they do it? --
The business of influence: monetizing the industry --
Myspace, Facebook and YouTube: defining digital with UGC --
Twitter and breakdown of the authoritative media --
Instagram and a very millennial rebellion --
Individualism and the niche community --
A problematic industry --
The future of digital influence.
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