| 000 -LEADER |
|---|
| fixed length control field |
00963nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781472971913 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872019 |
| Item number |
McC |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
McCorquodale, Sara |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Influence : |
| Sub Title |
How social media influencers are shaping our digital future / |
| Statement of responsibility, etc |
Sara McCorquodale. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; New York : |
| Name of publisher |
Bloomsbury Business, |
| Year of publication |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xi, 208 pages ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is an influencer? --<br/>How did they do it? --<br/>The business of influence: monetizing the industry --<br/>Myspace, Facebook and YouTube: defining digital with UGC --<br/>Twitter and breakdown of the authoritative media --<br/>Instagram and a very millennial rebellion --<br/>Individualism and the niche community --<br/>A problematic industry --<br/>The future of digital influence. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing |
| General subdivision |
Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Influence (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Social media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
