Social media intelligence / Wendy W. Moe,; David A. Schweidel,
Material type:
TextPublisher: Cambridge : Cambridge University Press, 2014Description: x, 194 pages : illustrations ; 23 cmISBN: 9781107031203 (hardback : alk. paper)Subject(s): Consumers -- Research | Social media | Marketing -- Social aspects | Internet marketing -- Social aspectsDDC classification: 302.231
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 302.231 MOE (Browse shelf) | Available | 46852 |
Includes bibliographical references and index.
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