Direct, digital & data-driven marketing / Lisa Spiller.
Publisher: New Delhi : SAGE, ©2020Description: xxviii, 752 pages : illustrations (some color) ; 25 cmISBN: 9781529708172Subject(s): Direct marketing | Internet marketing | Marketing -- Data processingDDC classification: 658.872 Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.872 SPI (Browse shelf) | Available (Restricted Access) | 48194 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.872 SPI (Browse shelf) | Available | 46035 |
"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
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