Direct, digital & data-driven marketing /
Spiller, Lisa
Direct, digital & data-driven marketing / Lisa Spiller. - New Delhi : SAGE, ©2020. - xxviii, 752 pages : illustrations (some color) ; 25 cm.
"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
9781529708172
Direct marketing.
Internet marketing.
Marketing --Data processing.
658.872 / SPI
Direct, digital & data-driven marketing / Lisa Spiller. - New Delhi : SAGE, ©2020. - xxviii, 752 pages : illustrations (some color) ; 25 cm.
"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
9781529708172
Direct marketing.
Internet marketing.
Marketing --Data processing.
658.872 / SPI
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