International Marketing / Philip R. Cateora, John L. Graham.
Material type: TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublisher: New York : Irwin McGraw-Hill, c2002Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.848Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.848 CAT (Browse shelf) | Available | 38791 |
Includes bibliographical references and indexes.
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