International Marketing /
Cateora, Philip R.
International Marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121
Export marketing.
International business enterprises.
658.84 / CAT
International Marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121
Export marketing.
International business enterprises.
658.84 / CAT
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