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International Marketing / (Record no. 7381)

MARC details
000 -LEADER
fixed length control field	00670cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0072398841 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0071123121
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	CAT
100 1# - MAIN ENTRY--AUTHOR NAME
Author name	Cateora, Philip R.
245 10 - TITLE STATEMENT
Title	International Marketing /
Statement of responsibility, etc	Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York :
Name of publisher	Irwin McGraw-Hill,
Year of publication	c2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxv, 694 p. :
Other physical details	ill. ;
Dimensions	29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor	Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Bill Date	Full call number	Accession Number	Price effective from	Koha item type
		Dewey Decimal Classification			Institute of Public Enterprise, Library	Institute of Public Enterprise, Library	S Campus	11/28/2014	2014-11-28	658.84 CAT	38791	06/08/2020	Books

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