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Online Public Access Catalogue

International Marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: TextTextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublisher: New York : Irwin McGraw-Hill, c2002Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.848 CAT (Browse shelf) Available 38791

Includes bibliographical references and indexes.

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