IPE Libraray Catalogue Hyderabad catalog › Results of search for 'ccl=su:"Marketing" and location:S Campus'

	1.	Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- \| McDonald, Malcolm \| De Chernatony, Leslie, 1953-. Edition: 2nd ed.Material type: Text Language: English Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Click here to access online \| Click here to access online Availability: Items available for loan: Call number: 658.8'27 CHE.C (1). Place hold Add to cart (remove)
	2.	Harvard business review on marketing. Material type: Text Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing \| Marketing.Online access: Click here to access online \| Click here to access online Availability: Items available for loan: Call number: 658.8 HAR.M (1). Place hold Add to cart (remove)
	3.	The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland by Freeland, John G. Material type: Text Language: English Publisher: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Online access: Click here to access online \| Click here to access online Availability: Items available for loan: Call number: 658.812 (1). Place hold Add to cart (remove)
	4.	Case studies on new age marketing / edited by Nusrath Jahan Maldar by ICFAI \| Marketing. Material type: Text Language: English Publisher: Hyderabad ICFAI 2008Availability: Items available for loan: Call number: 001.432 ICF (1). Place hold Add to cart (remove)
	5.	Case studies on MNC's in India / Icfai by Icfai. Material type: Text Language: English Publisher: Hyderabad, India : ICFAI University Press, 2007Availability: Items available for loan: Call number: 001.432 ICF (1). Place hold Add to cart (remove)
	6.	Darwin's brands : adapting for success / Anand Halve. by Halve, Anand Bhaskar, 1955-. Material type: Text Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Call number: 658.8 HAL.D (1). Place hold Add to cart (remove)
	7.	Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by Ind, Nicholas \| Schmidt, Holger. Material type: Text Language: English Publisher: London : Bloomsbury Business, 2019Other title: Brand management from a co-creative perspective.Availability: Items available for loan: Call number: 658.827 IND (1). Place hold Add to cart (remove)
	8.	Re-build / Ramya Ramamurthy. by Ramamurthy, Ramya. Material type: Text Language: English Publisher: India : Hachette ; 2019Other title: How brands in India overcame crisis and emerged stronger, better, wiser. \| Rebuild.Availability: Items available for loan: Call number: 658.8270954 RAM (2). Place hold Add to cart (remove)
	9.	Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal by Dayal, Sandeep. Material type: Text Language: English Publisher: New Delhi : Portfolio, 2021Availability: Items available for loan: Call number: 658.827 DAY (1). Place hold Add to cart (remove)
	10.	Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- \| Mazzalovo, Gerald. Edition: Fourth Edition.Material type: Text Language: English Publisher: Newark : John Wiley & Sons, 2021Availability: Items available for loan: Call number: 658.827 CHE (1). Place hold Add to cart (remove)
	11.	The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by Som, Ashok \| Blanckaert, Christian. Edition: Second edition.Material type: Text Language: English Publisher: Singapore : Wiley, 2021Availability: Items available for loan: Call number: 658.8 SOM (1). Place hold Add to cart (remove)
	12.	Digital luxury : transforming brands and consumer experiences / Wided Batat. by Batat, Wided. Material type: Text Language: English Publisher: London : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.827 BAT (1). Place hold Add to cart (remove)
	13.	Brand management : Principles and Practices / Kirti Dutta by Dutta, Kirti. Material type: Text Language: English Publisher: New Delhi : Oxford University Press, 2012Online access: Click here to access online \| Click here to access online \| Click here to access online Availability: Items available for loan: Call number: 658.827 DUT (1). Place hold Add to cart (remove)
	14.	The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by Srivastava, Rajendra K \| Srivastava, Rajendra K \| Thomas, Gregory Metz. Material type: Text Publisher: New Delhi, India ; SAGE Publications, ©2016Availability: Items available for loan: Call number: 658.8/27 SRI (1). Place hold Add to cart (remove)
	15.	The definitive book of branding / edited by Kartikeya Kompella. by Kompella, Kartikeya. Material type: Text Language: English Publisher: New Delhi, India : Sage, Response Business Books, 2014Availability: Items available for loan: Call number: 658.8'27 THE (1). Place hold Add to cart (remove)
	16.	Troll proof branding in the age of doppelgangers / Gaurav Sood. by Sood, Gaurav. Material type: Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1). Lists: New Arrivals- September 1st to 30th 2022. Place hold Add to cart (remove)
	17.	Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba by Schultz, Majken \| Schultz, Majken \| Antorini, Yun Mi \| Csaba, Fabian F. Material type: Text Publisher: Copenhagen, Copenhagen Business School Press, 2006Availability: Items available for loan: Call number: 658.827 SCH (1). Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	18.	Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia. by Ingrassia, Lawrence. Edition: First edition.Material type: Text Publisher: New York : Henry Holt and Company, 2020Availability: Items available for loan: Call number: 658.827 ING (1). Lists: New Arrivals - January 1st to 31st 2023. Place hold Add to cart (remove)
	19.	Branding : a very short introduction / Robert Jones. by Jones, Robert, 1957 August 31-. Edition: First edition.Material type: Text Publisher: Oxford, Oxford University Press, 2017Availability: Items available for loan: Call number: 658.827 JON (1). Lists: New Arrivals - June 1st to 30th 2023. Place hold Add to cart (remove)
	20.	Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams. by Smith, Terry \| Williams, Tom. Material type: Text Publisher: Berlin : De Gruyter, 2022Availability: Items available for loan: Call number: 658.8 SMI (1). Lists: New Arrivals - July 1st to 31st 2023. Place hold Add to cart (remove)

IPE Libraray Catalogue Hyderabad

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